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How to become a TOP 1% Linkedin Member: Tips from Power Profiles

By now you've very likely seen emails and shares by those Linkedin members who are in the Top 1% of "Power Profiles. Who are "Power Profiles"? Here's what Linkedin says (for Australia):

For the first time ever, LinkedIn™ Australia is pleased to announce 'Power Profiles' - a list of the most viewed professionals in Australia in 2012.

Who better to learn from then the 2012 Power Profile Elite as to how to get your own profile into the 2013 Power Profiles? What are their tips and what are the common recommendations?

The Linkedin Power Profile user Tips to make the Top 1%

There are 49 Power Profiles for Australia, and 6 have provided their LinkedIn tips in video interviews. I listened to the interviews and extracted 20 tips which I have grouped below.

1. Keep your Linkedin profile up to date

By adding changes and updates to your Profile, keeping it up to date. When you update jobs, awards and qualifications for example, you are also sending reminders to people who will see these changes in their stream. This can prompt them to contact you and usually that's because they want to talk about what they have just seen. Make sure that you set these notifications "on" in your settings. Tip, when you are updating textual information in drafts, or making several changes in a row, turn your notification setting "off" until you've finished as otherwise your stream will be full of notifications.

2. Treat Linkedin as your new professional association

Reputation has gone from something narrowly transferred (by personal word of mouth) to something widely seen and transparent - your reputation footprint lives there in the social web. One of the Linkedin Power Profile Elite suggested treating Linkedin as your new "professional association" and I think that's a smart suggestion e.g. have an objective in being a member, connect with intent, and exercise a certain decorum.

3. Interact with the new rich content on the Linkedin Home and News pages

Linkedin clearly has a strategy of becoming a rich media site aiming to retain viewers for longer and to build participation from all members e.g. Linkedin Today has rich features.The plan blurs the line between media and advertising by incorporating "official" content on Linkedin in advertisement. Then it will start to divide the content and media services into Premium and free with the intent of driving up monthly revenue and of course sell more services to advertisers and recruiters. It's all looking good so far. 

That doesn't mean that you have to play their game, but you will find some of the new content worthwhile to review and comment upon. Being engaged there gives you another way to stay in touch with people and see what they are writing about and share it. People notice when you share, and if you take a few minutes to share content every day it will raise your profile. Even more, if you can start writing as an industry expert - become a Linkedin Thought Leader - then your reputation and visibility will further rise. One of the Power Profile Elite has 40,000 followers of his Linkedin "Thought Leader" blog.

4. Use the Profile features of Linkedin to build out your presence

You've all seen plenty about keeping your profile in shape, and this was the most common housekeeping tip of the Elite. Have a professional photo, a descriptive summary, employment history and education, and don't treat endorsements lightly. Whether they are here for the long term none us know, but don't be sidetracked by the frequent criticism of Endorsements - make them count for you now. Seek Endorsements from people who know you.

5. Use the various Linkedin research tools to prepare for meetings

Another common tip was just to spread the word of your Linkedin profile - putting the link in your email signature encourages people to stay in touch. Add it to presentations and to your business card.

Several of the Elite mentioned how they always use Linkedin to prepare for 1st time meetings, in order to be prepared and therefore to look more polished. That's not only a tip for how to use Linkedin, but one to alert you that others are using it to look at you and they take the appearance and content of your Linkedin profile seriously. Without doubt it is becoming a mainstream business networking platform.

Australian Linkedin Power Profiles by Industry

The 2012 Power Profile Elite by Industry

Few of the Top 1% Power Profiles actually have "power profiles" !

Scott Farquhar Atlassian LinkedinNow, for those of you who click through to the profiles of the Power users you might notice something a little surprising. That is, that 90% of them don't have very elaborate profiles. That's not to say not impressive in their achievements, but that they probably only rate a 30 or 40% on Linkedin's own profile completeness score.

For example Atlassian's Scott Farquhar has what we'd call a minimalist profile and a relatively modest Twitter profile and presumably his traffic comes from the networks he has built around Altassian and its customers.

Matt Barrie's Linkedin Profile is well developed Linkedin but has no Twitter account that we can find and is using Linkedin as his communication and blogging platform. That's working well, since he has over 40,000 followers on Linkedin and they are no doubt a more focused group than if they were on Twitter - so now he coulld instantly start a Group and probably convert half of his followers, if not more, to members. That's a great Rolodex. He appears to combine his Freelancer network with his "Linkedin as a publishing platform" strategy to drive traffic to his profile.

To follow Scott's route to becoming a Power Profile you have to have a big network outside of Linkedin to drive visitors and clearly the "completeness" of your Linkedin profile isn't a key. To follow Matt's strategy you have to push and pull all the Linkedin levers and particularly content and publishing. See here to learn how to get your published or blogged content featured in LinkedIn.'

Eileen Goodrich Top 1% Linkedin Viewed 2012Conclusion

Different people took these various "TOP X%" promotions by Linkedin in different ways. Many happily shared the news, as Linkedin hoped, some even did their own press release and some vented their skepticism about whole affair.

Whatever people thought it was a great marketing coup by Linkedin, and whatever you think the point is that all of the Power Profile identities expressed the benefits they get from being exposed on Linkedin and that's not something to be dismissed lightly by any of us in business. Make the most of it!

There are only 8 million households in Australia and yet there are 4 million Linkedin members - one for every second household and 1 Member for every 5 Australians. That's an amazing penetration for a business network, and why it cannot be ignored.

Walter Adamson
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