MOVUS is an Australian company, headquartered in Brisbane, with global customers across many industries.

Founded in 2015 and backed by Blackbird Ventures, Telstra Ventures and Skip Capital, MOVUS’ world-leading Industrial IoT (IIoT) solution FitMachine® transforms dumb equipment into ‘smart equipment’ and enables this through consumer styled simplicity combined with world-class artificial intelligence. FitMachine proactively monitors the condition and operating performance of industrial equipment.

MOVUS wanted to deploy social media to share content, raise brand awareness and gain greater influence and reach for its products and people. To achieve this, MOVUS

required a digital marketing and content strategy for the brand and its staff. The strategy needed to be clear and concise to ensure consistency across all digital assets from social, to email and blogs.

KINSHIP focused on building engagement based on quality content, leveraging MOVUS’ social channels - LinkedIn, Twitter and YouTube - serving the right content to the right people at the right time.

Based on this, KINSHIP worked with MOVUS on the following deliverables:

• An aligned social architecture and digital presence;

• Consistent brand and executive social profiles;

• EDM design and refined audience lists;

• Blog format recommendations;

• Content creation cadence plan;

• Social Media Management Software tool provisioning and training;

• Executive thought leadership content.