Understanding Mixed, Unclear & Unstable Ideologies Online with Open-Source Intelligence
MIXED, UNCLEAR AND
UNSTABLE (MUU) IDEOLOGIES
- Belief systems that defy traditional ideological categorisation, such as religiously motivated violent extremism or ideologically motivated violent extremism.
- Views are often fluid, self-radicalised and deeply individualised.
OPEN-SOURCE INTELLIGENCE
- Allows analysts to detect subtle shifts in language, sentiment, and thematic focus before they escalate into more organised or harmful activity.
- A proactive approach that enables deeper situational awareness and a more nuanced understanding of fluid, self-radicalised belief systems that often evade traditional categorisation.
COMMON INDICATORS OF
MUU-ALIGNED BELIEFS
🔍 DISTRUST OF GOVERNMENT
Particularly concerning domestic policies such as immigration.
🔍 REJECTION OF DEMOCRACY
Deep lack of faith in the Australian system, amplified after the 2025 Federal Election.
🔍 DEFENCE OF “AUSTRALIAN VALUES”
Framed as under attack by left-wing or other “subversive” groups.
🔍 GLOBAL FOCUS
Strong reactions to international politics, conflicts, and developments.
KINSHIP DIGITAL
- Investigated the prevalence of language potentially indicative MUU-aligned ideologies online.
- Analysed over 160,000 messages detected within Australian social media over a two-month period, using one of the most comprehensive sources of publicly and legally available information.
INSIGHTS
- Perceptions of deepening societal fractures are evident across online discourse.
- These are underscored by recurring themes, including economic anxiety, political dissatisfaction, and shifting views on international events.