NSW Government

Multicultural Citizen Engagement

 
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Stakeholder collaboration

Increased transparency

Expose corporate plan digitally

Digital planning

 
 
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Enable access
to services

Engage all sections of society

Promote cultural diversity

Digitisation of community

 

Implementation Plan

HOW

 

Data insights

Brand narrative

Customer connection

Content performance

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Connected Brands

1. Social media audit

2. Social media strategy

3. Use case development

4. Design citizen experience

5. New website

6. Online social community

7. Website hosting

8. Ongoing support training

 

Results Lead to a Connected NSW Government Brand

 
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Rebranding

Stakeholder communities

Real-time social media monitoring

 
 
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SAAS deployment

Benchmark digital performance

 
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