2026

STATE OF

SOCIAL MEDIA REPORT

FOR AUSTRALIAN GOVERNMENT ORGANISATIONS

Download Your Copy

A social media report built for the Australian public sector 

Measuring social media success can be tricky—especially when most external benchmarks are based on private-sector brands and international data. That’s why we created the 2026 State of Social Media Report: a sector-first look at how Australian government organisations are performing online.

Drawing on data from over 40 agencies as well as global sources, this report was designed to help social media and communications professionals like you stay ahead of emerging trends.

WHAT’S INSIDE:

📊Social media benchmarks for Australian government agencies.

📈 Key trends shaping government social media in 2026 with real-world examples.

🔎 Guidance on navigating today’s social media challenges—from AI to misinformation & reporting fragmentation.

💡 Practical takeaways to inform your social media and engagement strategies.

ACCESS YOUR COPY NOW

Download now to get first access to the 2026 State of Social Media report and build your social strategy.