LUNCH

& LEARN

From Listening to Leading: Using Social Listening to Drive a Resilient Comms Function

EVENT OVERVIEW

Are you listening to what matters?

Join us on the 25th of September 2025, Thursday, 11:30 am - 1:30 pm for a Lunch & Learn to explore how social listening can unlock new possibilities for your team, and help you build a communications function that’s agile, informed, and resilient.

WHY ATTEND?

Get ahead of the conversation! This session will showcase the breadth of possibilities social listening offers modern communications teams. You’ll hear from government leaders and industry experts, sharing how they’re using social listening to enhance their processes for crisis management, misinformation response, and content creation.  

WHAT’S ON THE MENU?

11:30am 

REGISTRATION & LUNCH

  • Networking, Tea, Coffee, and Lunch

11:55am 

WELCOME ADDRESS 

  • The Public Sector Communications Landscape – And where social listening fits.    

12:05pm 

TURNING SOCIAL FEEDBACK INTO ENGAGING CONTENT 

  • Using listening to turn existing online conversations into timely, relevant content. 

  • Aligning social media content with trending topics and sentiment. 

  • Case Study: Translating insights into campaigns that resonate. 

12:25pm 

TACKLING THE MISINFORMATION CHALLENGE

  • Identifying false narratives early and understanding their sources. 

  • Strategies to respond effectively (direct vs. indirect engagement). 

  • Coordinating responses with other agencies or departments.

12:45pm 

REFRESHMENT BREAK

1:00pm 

DEPLOYING EFFECTIVE CRISIS MANAGEMENT

  • Building a robust early-warning system using social listening. 

  • Detecting and tracking emerging issues before they escalate. 

  • Mapping conversation volume spikes to operational responses. 

1:20pm 

WHERE DO WE GO FROM HERE?

  • How insights can support strategic communications, policy engagement, and media relations. 

  • Integrating listening data into decision-making across departments. 

  • Q&A to address participants’ own challenges and opportunities. 

1:30pm 

SESSION CLOSES

REGISTER TODAY

Don’t miss this opportunity to network, share ideas, and explore solutions that can benefit your team and agency.

Location
RYDGES, BARTON ROOM

17 Canberra Ave, Forrest ACT 2603

Date
Thursday 25th September

Time
11:30am – 1:30pm