We partner with AusGov Marketing & Communications teams
to deliver consistent, measurable communications at speed.
THE PROBLEM
Government social media isn’t the same as the private sector. You’re working with:
Lack of clarity on what content is driving engagement or behavioural impact
Fragmented tools that make it hard to connect the dots across channels
Risk of governance failure or non-compliance with approval workflows
Communications efforts disconnected from broader organisational objectives
Data locked in silos across systems, platforms, and teams — limiting your ability to make informed decisions.
The result? Posts go unseen, campaigns take longer to approve, and valuable data never reaches the people who could use it most.
OUR SOLUTION
KINSHIP Digital partners with Australian Government agencies to align systems, workflows, and teams — so you can turn your social data into a strategic advantage.
Connected teams and data
breaking down silos to create a single source of truth that fuels smarter, faster decisions.
Data activation
helping you identify patterns, refine your content, and maximise the engagement on every campaign.
Best-practice campaign and content workflows
tailored to your team structure, approval flows, and strategic goals.
Technology solutions
for social media management, social listening, and advanced reporting and analytics
Governance models
that support consistency, version control, and risk-managed communications
Whether you need advisory support, end-to-end implementation, or ongoing managed services, we help you unlock the full value of your social data — and embed that capability into your team.
HOW WE WORK WITH YOU
-
Social media audits to identify performance gaps, inefficiencies, and opportunities for improvement
Benchmarking of communications performance, processes, and governance against best practice
Alignment of comms strategy with broader organisational goals
Executive-level performance frameworks
-
Setup and configuration of customised workflows across content planning, approval, and publishing
Insight-driven community moderation – surfacing high-risk and high-impact inbound messages and supporting moderators with triage and response tools
Role-based enablement for content creators, approvers, and reporting leads
Dashboard development aligned to audience engagement, conversion, or public behaviour change
-
Platform support for content workflows, publishing governance, and user enablement
Ongoing performance reviews with recommendations to optimise channel use and engagement strategy
Governance maintenance – including workflow updates, access control, and audit trail management
Scheduling alignment and platform readiness for priority campaigns or time-sensitive communications
2025
STATE OF SOCIAL MEDIA REPORT
FOR AUSTRALIAN GOVERNMENT ORGANISATIONS
✨ AusGov Benchmark data across LinkedIn, Facebook, Instagram, and X, with breakdowns of engagement, reach, impressions, and content formats.
✨ Tone of voice and content themes — the content styles that drive engagement vs those that miss the mark.
✨ Challenges to watch — misinformation, resourcing constraints, and fragmented teams.
✨ Platform priorities — which platforms matter most, and how usage is shifting across the sector.
✨ 2025 Trends — the four enduring content themes government communicators should lean into now.
✨ Practical recommendations — from balancing creativity with strategy to leveraging social listening dashboards.
WHAT’S INSIDE:
ACCESS YOUR COPY NOW
MORE RESOURCES FOR YOU
CUSTOMER STORIES
Discover how social listening helps government communicators counter misinformation, manage reputation, and build public trust.